Full Job Description
Position: Digital Content Strategist
Location: Johnson City, New York
Company: Amazon
At Amazon, we believe in the power of content to transform customer experiences. As one of the world's leading companies, we are dedicated to creating innovative digital experiences that resonate with our diverse customer base. We are seeking a passionate and experienced Digital Content Strategist to join our dynamic team in Johnson City. This role plays a pivotal part in shaping our content strategy and driving digital engagement across multiple channels.
About the Role
The ideal candidate will possess a blend of strategic thinking, analytical abilities, and creative flair. As a Digital Content Strategist, you will be expected to develop and implement content marketing strategies that engage, inform, and inspire our audience. By leveraging data-driven insights, you will craft compelling narratives that elevate the Amazon brand while meeting business objectives.
Key Responsibilities
- Develop comprehensive content strategies that align with Amazon's core business goals, enhancing customer engagement and satisfaction.
- Conduct audience research and analysis to understand customer needs, preferences, and behaviors, allowing for targeted content delivery.
- Collaborate with cross-functional teams including marketing, design, product management, and data analytics to create a cohesive content ecosystem.
- Oversee the content creation process from ideation to execution, ensuring that all content is on-brand, consistent, and high-quality.
- Utilize SEO best practices to optimize content for search engines, thereby enhancing visibility and driving organic traffic.
- Monitor and measure the performance of content initiatives using analytics tools, providing actionable reports to inform future strategies.
- Stay up-to-date with industry trends and developments in content marketing, ensuring Amazon remains a leader in digital content innovation.
- Manage a team of content creators, providing guidance, feedback, and support to facilitate their growth and skill development.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Proven experience (3-5 years) in digital content strategy, content marketing, or a similar role within a fast-paced environment.
- Strong understanding of content management systems (CMS) and digital marketing tools (Google Analytics, SEO tools, etc.).
- Exceptional writing, editing, and communication skills, with an eye for detail.
- Experience with data analysis and performance metrics to drive content strategy.
- Ability to work collaboratively in a fast-paced team environment, managing multiple projects simultaneously.
- Creative mindset with a strong sense of storytelling and understanding of brand voice.
Why Amazon?
At Amazon, we value our employees' contributions and offer a supportive, inclusive environment that fosters growth and innovation. Here’s what you can expect:
- Career Development: We are committed to your professional growth, offering numerous training and development opportunities.
- Work-Life Balance: We understand the importance of work-life harmony, providing flexible schedules and remote work options.
- Inclusive Culture: Join a diverse team that celebrates individuality and promotes a culture of respect and collaboration.
- Comprehensive Benefits: Enjoy competitive salaries, health benefits, retirement plans, and employee discounts on Amazon products.
How to Apply
If you are a forward-thinking individual with a passion for crafting meaningful digital content, we invite you to join us at Amazon. Please submit your resume, a cover letter detailing your relevant experience, and samples of your work demonstrating your content strategy skills.
Amazon is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Location and Community
Johnson City, situated in the vibrant Southern Tier of New York, is known for its friendly community, cultural richness, and beautiful parks. Living in Johnson City means enjoying a high quality of life with access to outdoor recreational activities, local dining, and a thriving arts scene. We believe that a healthy work-life balance coupled with the beauty of the surrounding area can enhance your work experience as a Digital Content Strategist.
Join Us at Amazon!
Make your mark on the digital landscape and help redefine the future of content strategy at Amazon. Apply today to become part of our innovative team where creativity meets technology.